Mark Johnson
"Defining the right problem.
Solving it for good."
Role Focus
Partner
Expertise
Enterprise Modernization
Most companies fund the wrong problem.
Strategy theater is a billion-dollar industry. Thousands of hours are wasted solving symptoms while the root cause remains untouched.
I help you find the right problem.
I eliminate the 200-slide deck cycle.
I deliver executive clarity with senior accountability.
"Smart companies will stop renting software and start owning the exact tools their business needs."
The Ownership Doctrine
Structural Advantage: The 7 Powers
Scale Economies
Unit cost declines as business volume increases, creating a barrier to entry for smaller competitors.
Network Economies
The value of your service to a customer increases with the number of users, creating winner-take-all dynamics.
Counter-Positioning
Adopting a superior business model that incumbents cannot copy without damaging their existing business.
Switching Costs
The loss a customer incurs from switching to an alternative supplier. We build for high retention through deep integration and immense value, not friction.
Branding
Higher perceived value due to objective information about the seller and emotional resonance with the buyer.
Cornered Resource
Preferential access to a coveted asset—talent, intellectual property, or data—that can independently enhance value.
Process Power
Embedded company organization and activity sets which enable lower costs or superior products that are difficult to replicate.